I’m Dave, an interface designer living in Wales. I freelance design and manage websites both locally & internationally. When I'm not working I spend my time adventuring around Wales & the World!

Ethos

Throw ideas away

"90% of everything we create, draw, or think of will be thrown away — by choice. That’s just as it should be. Only the best ideas can survive." — Pixar

Motivation

Is worth more than talent.

Clear > Clever

If you have to choose between clear and clever, choose clear.

Double down on strengths

Rather than trying to stem weaknesses.

"We don’t make movies to make money..."

“...we make money to make more movies.” — Walt Disney

Use simple defaults

Let the other 20% nuance their experience in settings.

Simplicity is not the goal

"...it is the by-product of a good idea and modest expectations." – Paul Rand

Approach criticism with curiosity

You might learn something.

Send shorter emails

So people will read them.

Copy is part of the interface

Pay attention to it.

Don’t focus on the symptoms

Focus on the problem.