"90% of everything we create, draw, or think of will be thrown away — by choice. That’s just as it should be. Only the best ideas can survive." — Pixar
Is worth more than talent.
If you have to choose between clear and clever, choose clear.
Rather than trying to stem weaknesses.
“...we make money to make more movies.” — Walt Disney
Let the other 20% nuance their experience in settings.
"...it is the by-product of a good idea and modest expectations." – Paul Rand
You might learn something.
So people will read them.
Pay attention to it.
Focus on the problem.